Consumer generated content has a referent value for web users and provides an essential advising source ahead of a purchase: 68% of French web users check on the internet before buying. Web users conversations are frequent on social medias. We are able to find positive, negative and comparative comments as well as usage feedbacks and customers’ expectations. We can also identify the best brand ambassadors, the ones who have a strong feeling of ownership of the products and will further recommend them to other customers.
Semantiweb gives a marketing analysis of spontaneous conversations on the web. This expertise brings strategic values to brands, develops customer intimacy, detects consumption trends and translates consumers’ insights by rendering them operational for companies, brands and products.
In smart data, what really matter is not the volume of processing data but its representativeness and meanings. Social media intelligence looks beyond brand and product and puts into perspective through relevant data on sectors and targets.