A powerful technology supporting usage understanding
and customers’ expectations
A private-owned and unique technology, a know-how in methodology associated
to a marketing vision, a taylor-made approach towards our clients.
Qualified data
of consumer content
- 5 years of R&D
- 10 years of data history
- 90% of qualified socio-demographic consumer data
Semantical algorithms
for automatic structuration of data
- Age, gender, socio-professional categories, parenting
- Mix marketing
- Purchase triggers and barriers, preconceived ideas, recommendations, FAQ
- Sectorial dictionaries
Marketing expertise
- 15 years of experience with advertisers
- Market standards