Consumer knowledge
& Conversational analysis
Brand/Category analysis
Product after-launch tests
Consumer lexical Eco system
Seasonality of conversations
An e-listening analysis is a marketing reading of consumers spontaneous conversations on the web.
It is based on the semantic and marketing decoding of a target-segmented corpus.
This corpus is extracted from a representative database of online conversations both in France and worldwide, with a 10-year data history.
As a marketing strategy tool it provides a consumer vision (uses and expectations) and allows to detect trends, consumer insights and weak signals.
Providing consumer spontaneous perceptions, our innovating tool contributes to quantitative and qualitative studies.
Example : car insurance, haircare
Consumers Uses & expectations
Example : New Elders, entrepreneurs, mothers-to-be
Which expectations and consumptions?
Brand perception and associated brands
Competitor diagnosis
An analysis of the first consumers reactions and reviews on the web
Example: Tomorrow’s banking, women and cars, seduction...
Software suite for tracking consumers’
opinions – web platform
Automatic
field
detection
Data pooling
and semantic
content structuration
Target
conclusion
Relative and
progressive follow-up
of marketing and influence indicators
(advice and distribution weights)
and of influence.
National
and international
coverage
France, UK, US, Spain, Brazil,
Japan, China
Multilingual
interfaces for
tracking consumers’
reviews
(average rating / strong
and weak points)
Advice
For advertisers
and actors
of e-reputation
Consumers’ lexical ecosystem
Classification, Topics
Sources and targets mapping
Theme Seasonality
